Photo recognition
Take a picture and the AI estimates calories and macros. Premium plans raise the monthly scan allowance.
Health & Fitness · iPhone and iPad
A simple food and macro tracker. Photograph a meal, scan a barcode, or add a food yourself, then watch one daily target instead of a wall of charts.
SimplyAI is built for the daily habit of writing down what you eat, without turning that habit into a second job. Most calorie apps arrive with badges, social feeds, and dashboards you never open. This one stays on a single job: a personalised calorie target, the protein, carbohydrate, and fat that sit inside it, and a fast way to log the meal in front of you.
You can use it whether the goal is weight loss, staying where you are, or eating enough to gain muscle. A short onboarding asks about age, weight, activity, and goal, then sets the numbers. After that, the day is a running total you can check at lunch and again before dinner.
Take a picture and the AI estimates calories and macros. Premium plans raise the monthly scan allowance.
Packaged food can be logged from the barcode, which is the reliable path for yoghurt pots, bread, and snacks.
Search the food list, use recent searches and popular foods, or type your own item when you cooked it yourself.
Calories, protein, carbs, and fat sit on one screen so you can see what is left without a spreadsheet.
The useful part of a calorie app is not the first perfect day. It is still logging on a Thursday when you ate lunch at your desk. SimplyAI keeps a streak, and a weekly view so you can see whether weekdays and weekends tell different stories. The interface is meant for a quick log, then you get on with the day.
It works if you cook, eat out, or meal prep. Restaurant meals will always be an estimate — log the closest match and move on, rather than skipping the meal because you cannot weigh it.
Food logs stay on the device, and you can start without creating an account. The developer reports that the app does not collect data. That is the privacy label on the UK App Store; practices can still depend on the features you use.
On the UK App Store the app sits at 4.4 out of 5 from 5 ratings. A published review from October 2025 praised the simple layout and barcode logging. An earlier review asked for a decimal point when entering food by hand; the developer replied that decimal entry was added in a later update.
“This app really clear to follow and also simple to add your own food or scan barcode. The app keeps me focused on my food nutritional balance intake.”
yeet192837 · App Store · 23 October 2025
Version 2.1, released in July, focuses on faster AI meal recognition, improved barcode scanning, smoother onboarding and personalised plans, plus bug fixes. The app needs iOS 17 or iPadOS 17 or later, is in English, and is about 99.9 MB. Age rating 9+, with health and wellness topics.
If logging food makes you anxious, or you have a history of disordered eating, a calorie counter may be the wrong tool. A GP or a registered dietitian can help you choose another approach.